Following a lengthy in-house career in public affairs and public policy at leading media companies ITV, Channel 4 and Warner Media, Nick set up Rationale Consulting in 2020 to provide advisory services to creative companies and organisations looking for support in areas including strategy, communications and policy development.

Since establishing Rationale, he has worked with a wide range of clients including leading independent production companies, US Studios and screen agencies.

Originally from Birmingham himself, between 2020 and 2024 Nick worked as Principal Advisor Screen Industries Investment for Create Central and the West Midlands Growth Company. During this period, he launched several TV content development initiatives, resulting in several commissions with BBC and Channel 4 for West Midlands indies.

He was also integral in the process of securing more investment from the BBC in the Midlands, including the arrival of MasterChef in Digbeth.